Lust For Good

lust for good

digital marketing + creative studio

lust for good

digital marketing + creative studio

Yerbal Health

Valid Until: March 15th, 2025

Valid Until: February 15th, 2025

Proposal

digital marketing + creative services
June 27, 2025 5:49 am

At /lust for good, we specialize in crafting integrated digital marketing strategies that elevate brands and establish them as industry leaders. We are excited about the opportunity to work with Yerbal Health, helping to position Dr. Karen Rosario as a thought leader in Traditional Chinese and Integrative Medicine while increasing brand awareness and attracting new patients.

To achieve these goals, our proposed strategy includes foundational setup tasks to establish a strong digital presence, followed by ongoing content creation and marketing efforts to engage and grow the target audience.

Part I: Initiation / Setup Tasks

First Month- Setup

Objective: Lay the foundation for a cohesive, professional digital presence.

1. Onboarding & Digital Platform Setup

  • Establish and connect Google Analytics, Google Ads, Google My Business, Meta, and TikTok for performance tracking and optimization.
  • Ensure all platforms are properly set up for marketing and analytics purposes.

2. Overall Strategic Plan Development

  • Define brand voice, messaging, and content verticals to align with Yerbal Health’s expertise.
  • Establish an optimized content calendar for consistent posting across all platforms.

3. Rebranding

  • Logo refinements and improvements.
  • Creation of a new brand kit, including a refined color palette, typography, and visual identity to align with Yerbal Health’s holistic approach.

4. Website Redesign

Optimize Yerbal Health’s website based on your long-term goals:

  • Keep the current Wix hosting platform and update the existing website’s design, layout, and structure to reflect the new branding.
  • Improve user experience (UX) by optimizing navigation, readability, and calls to action for better patient conversions.
  • Ensure mobile and desktop responsiveness for seamless browsing across devices.

5. Professional Photoshoot

  • Two-look photoshoot with Dr. Karen Rosario for new profile images, website visuals, and social media branding.
  • High-quality photography to enhance credibility and consistency across digital platforms.

Part II: Monthly Ongoing Tasks

Minimum Monthly Retainer Fee

Objective: Sustain a robust and engaging digital presence to drive consistent leads and build brand loyalty.

 

1. Creative Services

a. Content Planning & Production

    • Two half-day content creation sessions per month to generate high-quality, engaging content.

b. Content Design & Video Editing

    • 4 weekly feed posts (2 short-form videos + 2 carousel posts).

2. Owned Media Management

    • Scheduling & managing social media content across Meta (Facebook & Instagram) and TikTok.

  •  

 

Proposal Summary

  • One-Time Initiation Fee
    • Website (keeping Wix): $2,500
    • Monthly Retainer Fee: $1,250

Next Steps

  • Review and approve the proposal.
  • Begin the onboarding and strategy phase.

We look forward to working together to bring this vision to life! Please let us know if you have any questions or would like any adjustments to the proposal.

Kind regards,
Sylmarie Rivera Ruiz

service feeS

setup fee + monthly retainer

SETUP FEE

One-Time Initiation Fee
$ 2,500
  • Strategy, Rebranding, ReDesign, Onboarding & Setup

Monthly Retainer Fee

Minimum Monthly
$ 1,250
+ $250 ad spend
  • On-going monthly services as outlined

Next Steps

let's get started

questions?

If you have any questions regarding this proposal or any of our services, let’s set up a call. We’re eager to address your inquiries and provide clarity.

Schedule a call

Ready to get started?!

Let’s kick things off. Following this, we’ll send you our: Service Agreement, Initial Invoice, and the Checklist of Items we’ll require from you to get started.

Let's Start
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Miami

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