Lust For Good

June 27, 2025 6:08 am

Dra. Beatriz C. Soler Blanco x lfg

Proposal for Digital Marketing & Creative

Valid Until: May 15th, 2025

Intro

At /lust for good, we specialize in elevating medical professionals’ digital presence to establish thought leadership, build trust with potential patients, and drive new consultations.

With Dra. Beatriz C. Soler Blanco’s expertise in family medicine, weight management, hormone replacement therapy, and aesthetic medicine, our strategy will focus on increasing brand awareness, positioning her as a leading medical expert in San Juan, and generating leads through targeted marketing efforts.

Our approach will ensure that her brand stands out, her content educates and engages, and her online presence attracts the right audience—ultimately leading to an increase in patient inquiries and bookings.

Part I: Initiation / Setup Tasks

First Month- Setup Fee

1. Strategic Brand & Content Plans

  • Brand Guidelines: Establish a clear and polished brand identity, including:
    • Logo usage & brand elements
    • Typography and color palette
    • Image and visual style guidelines
  • Content Strategy: Define key content themes that highlight:
    • Medical expertise (family medicine, telemedicine, wellness)
    • Patient education & trust-building
    • Aesthetic and hormone therapy services

2. Onboarding & Platform Setup

  • Set up and optimize essential digital marketing tools:
    • Meta (Instagram & Facebook, including Ads Manager)
    • Google Ads (for paid search & display ads)
    • Google My Business (to enhance local search visibility)


3. Setup Online Booking System

  • Ensure seamless appointment scheduling by integrating the booking link across social media bios and Google My Business for easy patient access.

Part II: Monthly Ongoing Tasks

Minimum Monthly Retainer Fee

1. Creative Services

a. Content Planning & Production

Two half-day content creation sessions per month with Dra. Soler to produce engaging content that highlights:

    • Educational insights on treatments & wellness
    • Behind-the-scenes moments to humanize the brand

b. Post & Video Design

Weekly Content Output:

    • 4-5 feed posts per week (mix of short-form videos, educational carousels, and static images)
    • 5-7 Instagram & Facebook stories per week

2. Owned Media Management

  • Social media scheduling & management on:
    • Meta (Instagram & Facebook)
    • Google My Business (to boost SEO & engagement in local searches)

3. Paid Advertising Strategy

  • Develop and manage highly targeted ads on:
    • Meta (Facebook & Instagram Ads) – for awareness, engagement & lead generation
    • Google Ads – for search intent targeting (people actively searching for her services)
  • Suggested ad budget: $250 monthly to maximize patient inquiries in San Juan.

Financial Investment

  • One-Time Initiation Fee: $600
  • Monthly Retainer Fee: $1,150 (plus $250 ad spend)

Next Steps

  1. Review and approve the proposal.

  2. Get any and all questions answered.

  3. Sign the Service Agreement & remit payment.

  4. Onboarding process starts.

For any questions or modifications, please reach out. We are excited to get started!

Kind regards,
Sylmarie Rivera Ruiz

service feeS

setup fee + monthly retainer

SETUP FEE

One-Time Initiation Fee
$ 600
  • Onboarding & Setup

Monthly Retainer Fee

Minimum Monthly
$ 1,150
+ $250 ad spend
  • On-going monthly services as outlined

Next Steps

let's get started

questions?

If you have any questions regarding this proposal or any of our services, let’s set up a call. We’re eager to address your inquiries and provide clarity.

Schedule a call

Ready to get started?!

Let’s kick things off. Following this, we’ll send you our: Service Agreement, Initial Invoice, and the Checklist of Items we’ll require from you to get started.

Let's Start
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Miami

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