lust for good

strategy creative content people

WORK
portfolio
  1. Beauty: L’Oreal
  2. Women’s Apparel: Nolasco RTW
  3. Designer: Ecliptica
  4. Shoes: Galeria / Novus
  5. Boutique: Never Overdressed
  6. Men’s Apparel: Sol & Hope
  7. Jewelry: Paola Baella
  8. Salon & Spa: Tavarez / Circulo A
  9. Luxury Car: Lexus
  10. Designer: Gustavo Arango
  11. Health: BlueCross BlueShield
  12. Event Producer: Fashion Show
  13. CPA Firm: Morales & Hernandez
  14. Luxury Hotels
  15. AirBnBs
  16. Designer: Stella Nolasco
  17. Blockchain Marketing: BlockV
  18. Luxuryia
  19. Lust For Good
BEAUTY
L’OREAL
Strategic partnership with L’Oreal Paris. Content strategy, art direction & photography. Social media campaign to include contests & sweepstakes. Influencer proposal, management & contract negotiation.
READY-TO-WEAR FASHION
Nolasco
Marketing Content Creation
Campaign art direction, photography, and videography. CRM implementation & training. Organic & PPC strategy for Social Media & Search resulting in 3x increase in web traffic. E-commerce: Shopify improvements, including SEO.
Fashion Designer
Ecliptica
Content strategy, art direction, photography, styling, social media strategy: organic & PPC, influencer relations & negotiations.
Shoe Store
(Brick & Mortar / Online)
Galeria
Brand and product marketing.
Art direction for editorials and product shoots.
Social media organic & PPC campaigns.
Strategic partnership negotiation between brand, designers and influencers.
Fashion Boutique
(e-commerce)
Never Overdressed
Branding.
Social media strategy.
Art direction and photography for shoots, producing highly engaging content.
Website re-design and e-commerce development. SEO improvements. Search & social PPC campaigns, and email marketing campaign / CRM.
Jewelry
Paola Baella
Campaign art direction, and photography. Website design and e-commerce development, implementing SEO best practices.
Salon & Spa
Circulo A
Developed social media strategy; art direction and photography for shoots, producing highly engaging content; search & social PPC campaigns, and email marketing campaign / CRM.
Menswear
Sol & Hope
Branding Website design, development & e-commerce setup Photography CRM Email Marketing Social & Search PPC
Car Brand
Lexus
Developed a relationship with Lexus, partnering with them for their “Lexus: Fashion Series”– totaling in three separate social media campaigns.
Marketing Tech
BlockV
Cross-functional work with teams in Los Angeles and San Juan: Introduced best practices for all social media channels, developing ideas for brand content accordingly— contributing to higher engagement rates. Generated the social media calendar that improved the streamlining & optimization of content production, reducing its costs, and maximizing its impressions— contributing to higher ROI. Contributed to an improved content strategy and an optimized advertising budget through insight analytics and continued monitoring. Streamlined communications between CEO, CMO, in-house creative team, agency and freelancers.
Health Insurance
BlueCross BlueShield
Managed ± 29 projects at a time, coordinating between the Creative Director’s team, internal creative services, copywriters, agencies and freelancers. Oversaw a budget of $27M— optimizing marketing expenditures by identifying opportunities. Liaison between the data team and the Creative Director— for optimization of campaigns. Managed internal partnerships to streamline workflows, and increase ROI.
Fashion Designer
Stella Nolasco
Strategic content production resulting in higher engagement rates on social media, and higher web traffic. Reduced costs for content creation: photography / videography, post-production. Email marketing campaigns with higher ‘open rates’ and higher ‘CTR’.