This position brought me back to the marketing and creative services arena; and introduced me to the health care industry. Guidewell Connect became the inside agency for Blue Cross Blue Shield companies, as well as agency to other external clients within the industry.
The primary responsibility of this role was to manage all of the Creative Director’s and Creative Service’s projects: scoping and planning these cross-functional projects with both internal and external resources, managing integration; and assuring their completion met our quality standards, deadlines and remained under budget.
I was entrusted to manage a wide range of projects from creative and operational to financial, including: digital content productions, social media campaigns, TV & Radio ad campaigns, and team performance and profitability analysis reports.
I was also entrusted to oversee, record-keep and reconcile the budget of our largest account, a budget of $27M; and thereafter assisted in post-campaign analysis and reporting.