– Managed all marketing activity (consisting mostly of digital) to achieve sell of our listings in less than 6 months. Listings included both residential and commercial properties.
– Managed the marketing of each one of our rental listings– a real estate portfolio comprised of residential properties in Manhattan, Brooklyn and the Bronx.
(A) Content creation & promotion of listings:
(1) Development of visuals: photography, videos, virtual video tours, and graphics for print, and (mostly) web-based media.
(2) Development of copy for website, ad campaigns, social media posts, events, MLS listings, etc.
(3) Managing of all listing promotions through: advertising buys (Google, Facebook, MLS services), email marketing, and recurring updates & postings to “owned” channels following geo-tag and hashtag strategies.
(B) Lead generation & communications management through CRM – initial contact, custom communications, showings, meetings and follow-ups.
(C) Optimization of marketing activities: continuously keeping track of what works and what doesn’t to adjust them to perform better.
- Managed company’s entire marketing budget.