lust for good

digital mktg + creative

lust for good

digital mktg + media: advertising + influencer mktg.

advertising

advertising + influencer mktg

reach your audience, increase awareness + drive conversions

Our digital advertising and influencer marketing division, jointly with our Creative, Optimization, and Owned Media divisions, help our members achieve their business goals through paid campaigns and collaborations.

/ google search ads
/ google shopping ads
/ meta ads (fb + ig)
/ youtube ads
/ tiktok ads
/ re-targetting

“Making promises and keeping them is the best way to grow a brand.”

Our digital advertising services are designed to help members reach their target audience and achieve their business objectives through targeted online campaigns. This division is responsible for developing and executing advertising tactics such as:

Search engine advertising

We can help members create and manage pay-per-click (PPC) campaigns on platforms such as Google Ads, Bing Ads, and Yahoo Gemini. This involves creating targeted ads that appear in search engine results when users search for specific keywords.

Social media advertising

Advertising on social media: We assist our members in developing and managing niche ad campaigns on sites + apps like Facebook, Instagram, Tiktok and Twitter. A range of ad types, such as sponsored posts, sponsored stories, and display advertisements, can be used to target particular audiences based on their demographics, interests, and behaviors.

Display advertising

We help our members create and manage display ad campaigns on websites and platforms that are part of the Google Display Network or other networks. In collaboration with our other divisions, we create targeted ads that are displayed on relevant websites and apps to reach specific audiences.

Retargeting

We help members implement retargeting campaigns, which involve showing targeted ads to users who have previously visited their website. This can help drive conversions by reminding users of their previous interest in the client’s products or services.

In a targeted influencer marketing strategy, a company collaborates with influencers who have an engaged following among the given target demographic.

how we work with influencers

There are three ways in which we may make an engagement with an influencer:

Collabs – the influencer agrees to promote the brand, product or services in exchange for a product or service from the brand.
Paid Sponsorships – the influencer agrees to work with the brand in exchange for monetary compensation.
Hybrids – the influencer’s work is done in exchange for a combination of products or services, and monetary compensation from the brand.

types of influencers

The manner in which we make the engagement with an influencer on behalf of a member largely depends on a number of factors such as the type of influencer (based on their following size ), their engagement data, AND the member’s company + brand’s equity.
The types of influencers are typically categorized as follows:

Nano influencers: These are influencers with a small following, typically less than 1,000 followers. They often have a high level of engagement with their followers and can be effective at promoting products or services to a highly targeted audience.
Micro influencers: These are influencers with a following of between 1,000 and 100,000 followers. They have a larger audience than nano influencers and can also be effective at promoting products or services to a targeted audience.
Macro influencers: These are influencers with a following of between 100,000 and 1 million followers. They have a significant reach and can be effective at promoting products or services to a large, diverse audience.
Mega influencers: These are influencers with a following of more than 1 million followers. They have a massive reach and can be effective at promoting products or services to a very large and diverse audience.
Celebrity influencers: These are celebrities with a large following on social media. They can be effective at promoting products or services to a large and diverse audience, but they typically charge higher fees than other types of influencers.

why influencers

Influencer marketing may sometimes be more effective than digital advertising for several reasons:

Credibility: The right (vetted) influencers are regarded as reliable information sources by their followers, thus working with them can help our member’s businesses gain credibility. As a result people may be more likely to buy from the brand than if they only saw an advertisement.
Authenticity: When compared to traditional advertising, influencer material is frequently seen as more genuine and authentic, which can increase its ability to influence consumers to make purchases.
Personalization: In a collaborative way with an influencer, we personalize our member’s marketing efforts (the creative, messaging and tone) to the influencer’s particular target audience — making it more “real”, credible and “approachable”.

the perfect blend of advertising + influencers

Utilizing digital advertising to amplify an influencer’s work is the best way to optimize a campaign and a get the greatest ROI.

This is why we typically run our member’s influencer campaigns and advertising campaigns together.

Here’s a few ways we effectively do this:

Retargeting advertising campaigns should be done in conjunction with your influencer campaigns because it may take 9.5 visits for a prospective customer to complete a purchase. Influencer campaigns can help drive fresh traffic to your website, but if you’re not retargeting that traffic with advertisements, it’s possible that they won’t proceed further down your sales funnel. To ensure that you don’t miss the chance to remarket to fresh website visitors, we advise starting your retargeting campaigns as soon as your influencer marketing campaign is live.
Utilize influencer material in your advertisements: You can use influencer content in your ads to help them become more credible and trustworthy (for example, quotations, photographs, and videos). If the influencer has a sizable, engaged following that is pertinent to your brand, this can be very successful.
Promote your products or services using sponsored influencer posts. Several factors contribute to the appeal of sponsored influencer posts. Influencers often have a strong connection with their followers, and their endorsements can be seen as more authentic and trustworthy than an advertisement straight from the brand. Additionally, sponsored influencer posts can be more subtle and less intrusive than other forms of advertising, which can make them more appealing to consumers.